“Netflix started with picking indies at Sundance and Cannes 10 years ago as an upcoming US company,” filmmaker Leena Manimekalai recounts.
While streaming giants have steered towards star-driven films, regional players are exploring new opportunities. As per the report, subscription video-on-demand (SVoD) saw a 55-60% year-on-year growth in 2020. Boston Consulting Group (BCG) and Confederation of Indian Industry (CII)’s annual Media and Entertainment report also indicated how the pandemic has accelerated digital adoption and persuaded many to pay for the content they consume.
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With cinema halls closed due to the coronavirus pandemic last year, it was a natural progression to OTT for viewers. Neestream and Koode in Malayalam, Aha in Telugu, Talkies in Tulu, Konkani and Kannada, Regal Talkies in Tamil, Sun NXT in Tamil, Telugu, Malayalam, Kannada and Bengali, Adda Times in Bengali, Planet Marathi in Marathi and Olly Plus in Odia, to name a few, are regional OTT players that have become popular during the pandemic.Īccording to global market research firm PwC’s ‘Global Entertainment & Media Outlook 2020-2024’ report, India is the world’s fastest growing OTT market at the moment and is projected to emerge as the world’s sixth largest by 2024.
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